EMOTA´s activities in a nutshell

Public affairs

  • Promoting the interest of e-Commerce towards European and national regulators
  • Informing regulators and stakeholders about the threats and opportunities affecting eCommerce
  • Working with regulators and stakeholders to find and implement solutions to current barriers to trade
  • Provide access for members to decision makers in Brussels and national capitols
  • Inform members about ongoing political and regulatory developments
  • Advise members about opportunities for European and national advocacy
  • Be the central contact point for media, administration and stakeholders about anything related to the European eCommerce market and its regulation

Industry research

  • Market trends and developments in Europe
  • Developments in national markets
  • Best industry practices
  • Barriers to trade and national regulations
  • Legal analysis and advice

Trust online

  • Implementation and promotion of EMOTA’s European Trustmark
  • Complaint handling following the application of the European Trustmark
  • Education and promotion of trading best practices


  • Annual e-Commerce conference in Brussels, organised in partnership with the European Digital media Association, EDIMA
  • Two-yearly event in the European Parliament
  • Annual Round Table & General Meeting

EMOTA's Objectives

EMOTA's key issues:

  • Removal of barriers to cross-border trade in Europe
  • European contract law issues
  • Consumer protection matters/trust in online business
  • Privacy and data protection matters
  • Ensuring a functional and competition oriented payments market
  • Functioning of the delivery markets
  • Competition matters that are of concerns of the distance selling sector
  • Self-regulation as a method of increasing consumer trust in e-commerce

Key policy dossiers:

  • Proposal for a Common European Sales Law
  • Proposal for a Payment Services Directive and Interchange fee Regulation
  • Proposal for a General Data Protection Regulation
  • Communication on e-commerce and Action Plan
  • Regulation on Online Dispute Resolution
  • Directive on Alternative Dispute Resolution
  • Review of the Unfair Commercial Practices Directive