Participating national trustmarks

EMOTA has partnerships in 12 European countries.

Austria

Handelsverband
EMOTA Member

Founded in 2001 and given a new logo in November 2010, the Austrian E-Commerce Quality trustmark's aim is to increase quality awareness and consumer confidence when trading online. The label, which is currently being used by more than 60 Austrian online stores, certifies professionalism in the e-commerce trade. Thus law abiding e-traders can easily be recognised on the internet as trust worthy, customer friendly and quality oriented online traders.The Austrian Retail Association (Handelsverband) also runs a long established Qualitätssiegel or Quality Label for distance sellers. Both trustmarks can only be used by e-commerce and distance selling players that have been thoroughly approved by a neutral survey body. An annual audit is carried out according to established quality criteria that include conformity with the law, user convenience and security of web functionalities. The list of criteria is kept in check with any evolutions of technical standards or legal rules.Both the Quality E-commerce & Quality label trustmarks are in fact linked to a distance sellers' code of conduct that obliges members to comply with a series of requirements, such as providing realistic, clear and accurate description of the goods and services; clear information on delivery conditions, packaging, postage; strict respect of the law concerning payment conditions and respect of privacy in data processing.

Österreichisches E-Commerce-Gütezeichen

The E-Commerce Trust Mark is awarded to companies which distinguish themselves through serious business transactions and customer friendliness that extends beyond the minimum statutory requirements. The E-Commerce Trust Mark is supported and recognized by consumer protection organizations, public bodies and associations representing the industry.


Belgium

Safeshops.be
EMOTA Member

The main aim of non-profit organisation Safeshops.be is to increase consumer trust in online shopping in Belgium. With the Safeshops.be quality label, we encourage companies to comply with legislation and to apply a number of extra rules of conduct. We therefore work together with bdma (the Belgian direct marketing association) & Abto (Association of belgian Touroperators). Information transfer among both e-commerce users and companies is a core task of SafeShops.be.


Croatia

Shopper's Mind - sMind.hr
EMOTA Member

CERTIFIED SHOP is the national trustmark in Croatia which confirms the webstore’s compliance with national and EU guidelines for reliable online shopping. Its main goal is to raise the webstore’s recognition and trustworthiness among buyers, and consequently increase overall quality of the market.

The CERTIFIED SHOP trustmark is based on three pillars which are monitored continuously: customer experience, compliance to technical standards, and mystery shopping. Customer experience score is one of the two major factors that determine if seller is awarded the trustmark. Buyers are invited to rate their experience immediately after purchase, which makes the quality of the feedback more reliable. The second important certification factor is compliance to technical standards, where experts check various elements of the webstore. Mystery shopping, however, is only an informative feedback for the sellers, which helps them improve their overall shopping experience.

There are three levels of the CERTIFIED SHOP trustmark, where sellers are awarded one (*), two (**) or three (***) stars, depending on their overall score.

The license for using the CERTIFIED SHOP trustmark is valid 1 year, and may be extended. However, the webstore undergoes quarterly score validation, where it is determined whether all the trustmark criteria are still being met.

Webstores are certified by an independent authority Shopper’s Mind – sMind, the only institution in Croatia, authorized for awarding the CERTIFIED SHOP trustmark. 


Estonia

Eesti E-kaubanduse Liit
EMOTA Member

The Estonian E-Commerce Association is an umbrella organization situated in 2008. We keep our finger on the pulse of Internet-based business and look to its well-being according to best practice, high quality standards and fair legislation. Today the E-Commerce Association has 203 active members from all over Estonia and we award e-shops with trust mark "Secure Shopping". Since 2016 the association has been a member of the European umbrella organisation EMOTA and it awards the “European Trustmark” to its members.


Finland

ASML
EMOTA Member

ASML Member companies are committed to follow the code of conduct (including telemarketing, email marketing, mobile marketing etc) and therefore entitled to use the trustmark.


Greece

EPAM
EMOTA Member

EPAM, Greek Distance Selling and e-Commerce Association, has members that perform sales activities through the web, call centers, catalogues or direct mail. All the members are self-committed to a code of conduct focusing on reliability, security, transparency and consequences regarding consumer issues. Thus EPAM's members have achieved in becoming examples of companies with excellent operations across every distribution channel. Since 2009 EPAM applies with success its logo as a system of trustmark in order to ensure consumers that every enterprise making use of that logo operates under the aforementioned code of conduct.


Germany

bevh
EMOTA Member

EHI - geprüfter Online-Shop

The German E-Commerce and Distance Selling Trade Association (Bundesverband E-Commerce und Versandhandel Deutschland, bevh) has developed an industry trustmark ("Gütesiegel") in cooperation with the EHI Retail Institute (a scientific institute for Germany's retail industry).The trustmark takes on board a list of recommendations from the German "D21" initiative (a large information society partnership at political and economical level). Companies that use the trustmark must comply with quality standards that have been agreed between the "D21" initiative, the Federal Ministry of Justice and German consumer associations.To use the German trustmark, a distance trader must be a member of bvh and must have been approved by bvh's control board and by EHI. Once a company has been authorised to use the trustmark, this certifies that it complies with industry standards for quality and all relevant legal provisions. The German trustmark is backed by an arbitration procedure. Consumers are able to place complaints that will be dealt with, free of charge.


Netherlands

Foundation Webshop Trustmark
EMOTA Member

The Foundation Webshop Trustmark (Stichting Webshop Keurmerk) is since 2001 the association of shops that primarily offer products and services through internet. With more than 4500 TRUSTED STORES the Stichting is the largest acknowledged Keurmerk in the Netherlands. The Webshop Keurmerk aims to protect consumers against webshops that are not reliable.

WebwinkelKeur Foundation

The WebwinkelKeur Foundation is a non-profit trustmark which combines a comprehensive accreditation process with customer reviews & mysteryshoppers. The goal is to increase trust by both valueing customer service as legal factors. Furthermore the foundation offers dispute mediation and a dispute resolution scheme.


Slovenia

Shopper's Mind - sMind.si
EMOTA Member

CERTIFIED SHOP is the national trustmark in Slovenia which confirms the webstore’s compliance with national and EU guidelines for reliable online shopping. Its main goal is to raise the webstore’s recognition and trustworthiness among buyers, and consequently increase overall quality of the market.

The CERTIFIED SHOP trustmark is based on three pillars which are monitored continuously: customer experience, compliance to technical standards, and mystery shopping. Customer experience score is one of the two major factors that determine if seller is awarded the trustmark. Buyers are invited to rate their experience immediately after purchase, which makes the quality of the feedback more reliable. The second important certification factor is compliance to technical standards, where experts check various elements of the webstore. Mystery shopping, however, is only an informative feedback for the sellers, which helps them improve their overall shopping experience.

There are three levels of the CERTIFIED SHOP trustmark, where sellers are awarded one (*), two (**) or three (***) stars, depending on their overall score.

The license for using the CERTIFIED SHOP trustmark is valid 1 year, and may be extended. However, the webstore undergoes quarterly score validation, where it is determined whether all the trustmark criteria are still being met.

Webstores are certified by an independent authority Shopper’s Mind – sMind, the only institution in Slovenia, authorized for awarding the CERTIFIED SHOP trustmark.


Sweden

Trygg E-handel trustmark
EMOTA Member

The Svensk Distanshandel's "safe e-commerce" trustmark, "Trygg E-handel" was introduced in 2007 in a coalition between private and public organisations. The role of the trustmark is to support clear, simple and unified guidelines for both consumers and e-commerce companies. The trustmark covers issues such as:


Switzerland

Federation of the Swiss E-Commerce
EMOTA Member

tasks of the association:

  • providing clear information on delivery conditions, packaging, postage
  • Strictly abiding to Swiss law concerning payment condition
  • Respect of privacy in data processing